8A Dove First Pinterest Pin Large

8A Dove Hexagon Large-page-001

I designed a Social Media Strategy for Dove Beauty products. Dove has successfully been running a “You Are Beautiful” campaign for 12 years. They branch out with different takes on beauty. The strategy I came up with was: Be authentic. Be yourself. Be your own beautiful. I decided to run the campaign on Pinterest and created three pins for Pinterest. I also used one of my pins on Facebook to create a new cover page and promote my Pinterest pins, which I included on my Facebook fan page. The reasoning behind my strategy was to include all women in the beauty campaign. I want all women to feel they can be their authentic selves and be beautiful. I looked for pictures that would agree with my message. In my hexagon pin, I found seven pictures of women from all walks of life. I had a young woman with Down’s syndrome, a Native American, an Asian American, an African-American (fighting cancer, which I also wanted to include), an older woman, a Hispanic woman, and a brand new mother who was holding her own beautiful creation. In the models pin, I searched for women with disabilities who knew of their worth and beauty, and weren’t ashamed of the way their bodies looked. The picture I found was perfect except for the color scheme that Dove uses, which is white, blue, and gold. I looked and looked for other pictures, but did not find any. The message of this picture was exactly what I was looking for. So I used it anyway, even though it was red and black. The colors were stunning by themselves. And since it was separate pins, I decided they didn’t have to all match. People pin something, most of the time, because they like it, not because of who made it. I didn’t align the text with anything in the photo on this one because I had to make the text so large for it to be readable in a pin. It was too large to put any closer together than it was. On the third pin, I found famous women who had done great things. Almost none of them would be considered beautiful by media standards, but each one was beautiful to me. I wanted to show that a large part of beauty is in what you do to make this world a better place. These pins are for everybody, but especially to help all women feel beautiful in their own bodies. I decided to use the hexagon shapes for that pin because they fit so well together, were unique, and allowed me to use seven pictures, which is what I was wanting to use. I centered the text at the bottom, and put the other two phrases on either side, because of the design of the hexagon. I made each pin up and thought I was finished, when I learned my text was too small for a Pinterest pin. I had to redo all three pins which made them not look quite as good as tasteful typography, but worked for Pinterest pins. For the third pin, I wanted to use five rectangles with pictures of women, but was struggling with my choice of who. I finally decided on women who had made a difference in the world. I used blue and gold in the backgrounds of the hexagon and rectangle pins to go with Dove’s colors.
Typography: Segoe UI semibold (sans serif) and Tangerine (decorative)

Critiques:
Rebecca Maria Jones Great Project. Excellent photographs. I think they tie in well with the Dove image. I like you use of negative space. The only thing I would change is I would go with the more plain typography to write the names of the women under their photo. I saw you were using two types.Dee Selph Wightman I don’t know the specifics for this particular project but wouldn’t they tie better together if they all shared the same color scheme? They seem separate. Maybe choose 3 colors and switch them up in each visual so they connect. The blue and yellow work well but the red and black one is very different.
Jessica Noelle Brewer I love this! I love that you kept some space in-between each of the shapes. It is very clean and visually appealing.
Jessica Noelle Brewer On this one I might bring the text down a little bit and put the logo in the center. It feels heavy on the left side. The image is great and really drives the message home.

Bryan J Wright Hi Wayne, I really like your subject and the different pictures you put together. I am not sure which group you were trying to follow but I like it just the same:)

Selph Wightman suggested making all the pins in the same color scheme. I was unable to find one picture that I wanted in the color scheme I chose, because the models were wearing red/dark pink dresses. But the picture was so perfect for my message, and Pinterest pins don’t stay together, so I went for the message over the color scheme. Rebecca Maria Jones suggested using plain text for the five women’s names instead of decorative text. I made that change. Jessica Brewer suggested putting the Dove logo in the center on the models pin, but I had to increase the text size so the pin would be readable, so it didn’t work out. But I would have tried it, had it remained in the smaller text.
Photo URL’s:
Dove Logo
http://www.linqia.com/wp-content/uploads/2014/09/Dove-Logo. jpg
Down’s syndrome woman
http://static.independent.co.uk/s3fs-public/styles/story_large/public/thumbnails/image/2015/07/08/16/maddie. jpg
Navajo Woman
https://s-media-cache-ak0.pinimg.com/236x/3b/44/5b/3b445be38df0a72156be73836975ade6. jpg
Bald Black woman
https://asheilabruceaffair.files.wordpress.com/2012/02/dsc05252_2_2_21. jpg
Latina Woman
http://www.mommd.com/images/articleimages/Faces-of-Change-Voices-of-Inspiration-Celebrating-Latina-Women-in-Medicine. jpg
Korean hockey player
http://i.cbc.ca/1.3335494.1448402936!/fileImage/httpImage/image.JPG_gen/derivatives/16x9_620/ye-eun-park-upei-women-s-hockey. JPG
Older woman gray suit
http://www.taaz.com/images/CF80CFB04F886430E8A2C8BAFE1C273D. jpg
Maddie down syndrome
https://s-media-cache-ak0.pinimg.com/564x/11/88/27/11882717ea2709635b52da6493e96fab. jpg

Disabled Models
http://ichef.bbci.co.uk/images/ic/1200×675/p01l1dcd.j pg

5 Women Rectangles
Eleanor Roosevelt
http://jewishexponent.com/sites/default/files/styles/facebook_og-image/public/event/main_image/EleanorRoosevelt_640x400.jpg?itok=IhvZITNj. jpg
Jane Goodall
https://campomag.files.wordpress.com/2015/07/jg2. jpg
Rosa Parks
http://assets.nydailynews.com/polopoly_fs/1.1274895!/img/httpImage/image.jpg_gen/derivatives/article_970/rosa28n-2-web. jpg
Marie Curie
https://upload.wikimedia.org/wikipedia/commons/e/ee/Marie_Curie_Tekniska_museet. jpg
Mother Teresa
https://s-media-cache-ak0.pinimg.com/564x/00/09/c5/0009c50a56ce709d50167d0726947072. jpg
Facebook
Dove logo The one
https://www.unilever.com/Images/dove_tcm244-408752_w210. png
Dove blue
http://a1468.g.akamai.net/f/1468/580/1d/pics.drugstore.com/prodimg/82925/200. jpg

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One Response to 8A Dove First Pinterest Pin Large

  1. This was a great post that I really enjoyed. Your idea is very inspirational. I loved your idea of choosing women from every corner of the Earth and mentioning how every single one is beautiful in their own way. Your efforts which you placed on Pinterest and on your own Facebook cover photo were commendable. I hope to see this idea make it big and draw a lot of support from Dove sponsors. Also, you did a phenomenal job on your explanatory paragraph. Thank you for giving me the chance to read your blog.
    I hope you will like my blog as well:
    https://camilawilliamswordpresscom.wordpress.com/
    Also, I think you will really enjoy this classmate’s idea of helping children in Africa:
    https://dee125visualmedia.wordpress.com/2016/02/25/8a-social-media-marketing-project/comment-page-1/#comment-19

    Like

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