I designed a Social Media Strategy for Dove Beauty products. Dove has successfully been running a “You Are Beautiful” campaign for 12 years. They branch out with different takes on beauty. The strategy I came up with was: Be authentic. Be yourself. Be your own beautiful. I decided to run the campaign on Pinterest and created three pins for Pinterest. I also used one of my pins on Facebook to create a new cover page and promote my Pinterest pins, which I included on my Facebook fan page. The reasoning behind my strategy was to include all women in the beauty campaign. I want all women to feel they can be their authentic selves and be beautiful. I looked for pictures that would agree with my message. In my hexagon pin, I found seven pictures of women from all walks of life. I had a young woman with Down’s syndrome, a Native American, an Asian American, an African-American (fighting cancer, which I also wanted to include), an older woman, a Hispanic woman, and a brand new mother who was holding her own beautiful creation. In the models pin, I searched for women with disabilities who knew of their worth and beauty, and weren’t ashamed of the way their bodies looked. The picture I found was perfect except for the color scheme that Dove uses, which is white, blue, and gold. I looked and looked for other pictures, but did not find any. The message of this picture was exactly what I was looking for. So I used it anyway, even though it was red and black. The colors were stunning by themselves. And since it was separate pins, I decided they didn’t have to all match. People pin something, most of the time, because they like it, not because of who made it. I didn’t align the text with anything in the photo on this one because I had to make the text so large for it to be readable in a pin. It was too large to put any closer together than it was. On the third pin, I found famous women who had done great things. Almost none of them would be considered beautiful by media standards, but each one was beautiful to me. I wanted to show that a large part of beauty is in what you do to make this world a better place. These pins are for everybody, but especially to help all women feel beautiful in their own bodies. I decided to use the hexagon shapes for that pin because they fit so well together, were unique, and allowed me to use seven pictures, which is what I was wanting to use. I centered the text at the bottom, and put the other two phrases on either side, because of the design of the hexagon. I made each pin up and thought I was finished, when I learned my text was too small for a Pinterest pin. I had to redo all three pins which made them not look quite as good as tasteful typography, but worked for Pinterest pins. For the third pin, I wanted to use five rectangles with pictures of women, but was struggling with my choice of who. I finally decided on women who had made a difference in the world. I used blue and gold in the backgrounds of the hexagon and rectangle pins to go with Dove’s colors.
Typography: Segoe UI semibold (sans serif) and Tangerine (decorative)
Rebecca Maria Jones Great Project. Excellent photographs. I think they tie in well with the Dove image. I like you use of negative space. The only thing I would change is I would go with the more plain typography to write the names of the women under their photo. I saw you were using two types.Dee Selph Wightman I don’t know the specifics for this particular project but wouldn’t they tie better together if they all shared the same color scheme? They seem separate. Maybe choose 3 colors and switch them up in each visual so they connect. The blue and yellow work well but the red and black one is very different.
Jessica Noelle Brewer I love this! I love that you kept some space in-between each of the shapes. It is very clean and visually appealing.
Jessica Noelle Brewer On this one I might bring the text down a little bit and put the logo in the center. It feels heavy on the left side. The image is great and really drives the message home.
Bryan J Wright Hi Wayne, I really like your subject and the different pictures you put together. I am not sure which group you were trying to follow but I like it just the same:)
Selph Wightman suggested making all the pins in the same color scheme. I was unable to find one picture that I wanted in the color scheme I chose, because the models were wearing red/dark pink dresses. But the picture was so perfect for my message, and Pinterest pins don’t stay together, so I went for the message over the color scheme. Rebecca Maria Jones suggested using plain text for the five women’s names instead of decorative text. I made that change. Jessica Brewer suggested putting the Dove logo in the center on the models pin, but I had to increase the text size so the pin would be readable, so it didn’t work out. But I would have tried it, had it remained in the smaller text.
Down’s syndrome woman
Bald Black woman
Korean hockey player
Older woman gray suit
Maddie down syndrome
5 Women Rectangles
Dove logo The one